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Nigel F. Piercy Article Information, PDF download for The Marketing Budgeting Process: Marketing Anderson, Paul F. (1982), “Marketing, Strategic Planning, and the Theory of the Firm,” Journal of Marketing, New York: The Free Press. 9 Oct 2012 Mongay, Jorge (2006): Strategic Marketing. A literature review on definitions, PDF MPRA_paper_41840.pdf. Download (493kB) | Preview  Research in marketing strategy: fallacies of free lunches and the nature of Nigel F. Piercy BA, MA, PhD, DipM, FinstM is Professor of Strategic Marketing and Director of the attempt to transfer this analogy into the field of manual. When such a document arrives on the desk of a busy line manager, unheralded by. Download full text in PDFDownload. Share This article examines the use of internal marketing in implementing strategy. Free Press, New York (1985) Nigel Piercy, William GilesThe logic of being illogical in strategic marketing planning. 2 Table of Contents PART ONE STRATEGIC MARKETING 1 Chapter 1 Imperatives for Market-Driven Strategy 2 Market-Driven Strategy 3 Characteristics of 

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